Vanessa Pappas

Chief Operating Officer, TikTok

Vanessa Pappas is the Chief Operating Officer of TikTok, overseeing the strategic business direction and growth of TikTok's global operations, including content, marketing, user growth, and product. The TikTok platform has scaled to over 150 markets and reaches hundreds of millions of monthly active users around the world.

Previously, Vanessa served over 7 years at YouTube where she was most recently the Global Head of Creative Insights, overseeing YouTube’s strategic growth initiatives to drive YouTube's daily active user base across key markets and user segments. Prior to this, Vanessa was the Global Head of Audience Development, YouTube, focused on developing audience growth strategies for creators, media publishers, labels and artists. In this role, Vanessa developed the YouTube Creator Playbook, the definitive resource for building viewership on YouTube, which reached over 20MM creators during her time. Vanessa received two Masters degrees in Media from the New School and the University of Queensland.